Not fade away

Yes a song from the Rolling Stones that originated with Buddy Holly.

Applied to my hat.

So, this is somewhat of a before and after of my hat... two identical hats bought at the same time. I got two in May and started wearing one - one was a  spare in case the "preferred" cap was lost -- which happened last year - well I actually lost TWO last year!

This image shows the before and after (mid May through Mid July) ... not fade away -- baloney.
This product is not fade resistant. But the effect of the sun makes for a "good" hat. Something that guys understand, but women don't!

Also, I've been wearing a Red Sox cap on all of my recent excursion, so without knowing so, I have branded myself on the road. We were in a fly shop and a guy asks me if I wear the same hat all the time -- "Yup pretty much" - he then says, "well I know you, we met here 6 years ago"

Tons of people walk by and simply say "Nice Hat!" -- Red Sox nation is everywhere.